Legal & General is seeking a Campaign Manager in Brighton and Hove to develop and execute targeted B2B marketing campaigns. The role focuses on increasing brand awareness and preference among Independent Financial Advisors through strategic integrated marketing approaches.
Primary Responsibilities: The Campaign Manager will develop and execute high-quality integrated marketing campaign strategies targeting Independent Financial Advisors, mortgage brokers, and equity release specialists. This involves identifying key messaging, value propositions, and campaign opportunities to drive business objectives across owned, earned, and paid channels.
Required Experience and Skills: The ideal candidate will have proven experience in B2B campaign management, lead generation, and data-driven marketing. Strong understanding of marketing tactics, channels, and best practices is essential. Proficiency in CRM systems, data analytics, and marketing automation platforms is highly beneficial. The role requires excellent communication skills, strategic thinking, and the ability to collaborate effectively across teams and with external stakeholders.
Role and Employer Offerings: Legal & General offers a comprehensive benefits package including performance-related bonus plans, share schemes, generous pension contributions, life assurance, private medical insurance, flexible working arrangements, and opportunities for professional development. The company provides a collaborative and inclusive work environment focused on making meaningful societal impacts through financial services and investments.
