Legal & General is seeking a data-driven Conversion Rate Optimisation Specialist to join their dynamic team in Cardiff. The ideal candidate will combine analytical skills with customer-centric thinking to improve digital journey experiences and drive meaningful business improvements through continuous experimentation and optimization.
Primary responsibilities include supporting the CRO programme across L&G Retail journeys, driving actionable insights from qualitative and quantitative data, defining and delivering A/B tests, and ensuring maximum value from all experiments.
Required experience includes strong analytical capabilities with tools like Adobe Analytics, Google Analytics, session playback platforms, and A/B testing technologies. Candidates should have technical knowledge of web technologies, data layers, and front-end development, with the ability to work collaboratively across multiple stakeholder groups.
The role offers competitive benefits including performance-related bonuses, generous pension contributions, life assurance, private medical insurance, flexible working arrangements, electric car schemes, and opportunities for professional development in an innovative, customer-focused environment.
