Legal & General is seeking a talented Conversion Rate Optimisation Analyst to join their Conversion Journey Optimisation team in Cardiff. The role focuses on leveraging data analytics to improve digital customer experiences and drive strategic insights across the organization's digital platforms.
Primary responsibilities include driving value from optimization tools, delivering data-driven insights, supporting A/B testing, managing full insight project lifecycles, creating dashboards and reports, and investigating performance metrics to improve digital customer journeys.
Required experience includes strong digital analytics expertise, proficiency in tools like Adobe Analytics and Google Analytics, knowledge of session playback and heat mapping technologies, understanding of A/B testing methodologies, and capability to work collaboratively across multiple stakeholder groups.
The role offers competitive compensation including performance bonuses, pension contributions, life assurance, private medical insurance, flexible working arrangements, electric car schemes, and opportunities to work in a dynamic, innovation-focused environment that aims to create meaningful societal impact through financial services.
