The role primarily involves managing and executing marketing campaign plans, coordinating campaign workflows from receiving client briefs to testing and activating campaigns across multiple digital channels. Primary responsibilities include daily management of marketing campaign plans, configuring campaigns using existing templates, developing new campaign templates, managing user permissions, and analyzing campaign performance metrics.
Candidates are required to have strong technical skills including excellent knowledge of Microsoft Office (especially Excel and PowerPoint), proficiency in CRM systems like Adobe Campaign Classic, data visualization tools like Power BI, and basic understanding of web development languages such as HTML, JavaScript, and CSS. Basic knowledge of SQL, database management, and CMS tools like Adobe Experience Manager is also beneficial.
PwC offers a dynamic work environment within their ADV Transformation practice of over 2,300 professionals, providing opportunities for growth, innovation, and professional development. The role promises challenging projects, access to international expertise, and the chance to contribute innovative solutions in digital marketing transformation.
